The Imaginary Company
We design and engineer the technology behind play — original games, custom arcades, and large-scale indoor & outdoor attractions for parks, entertainment centers, and brands worldwide.
OUTDOOR ATTRACTION · OBSERVATION WHEEL
Three ways we build play.
Software and physical engineering under one roof — so a game, an arcade floor, and a full attraction share the same technology stack.
✦ Games
Original and licensed titles for PC, console, and mobile — built by the same engineers who wire up our physical attractions.
✦ Arcades
Custom cabinets, redemption systems, and full-floor arcade design for FECs, malls, and entertainment venues.
✦ Attractions
Indoor and outdoor interactive installs — dark rides, AR trails, motion experiences, and large-format builds.
From sketch to opening day.
Every build moves through the same five stages — whether it's a mobile game, a custom cabinet, or a full outdoor attraction.
Concept
Define the experience, audience, and footprint.
Engineering
Structural, software, and show-control design.
Prototype
Working build tested for safety and fun.
On-Site Build
Install, calibration, and staff training.
Launch
Opening day, live monitoring, updates.
Our recent installs.
A sample of builds across games, arcades, and attractions — placeholder names shown for reference.
OUTDOOR ATTRACTION
Gravity Loop ✦
Motion ride integration with synced lighting, sound, and a companion mobile app for a regional theme park.
ARCADE FLOOR
Pixel Arcade NW ✦
40-cabinet custom arcade with unified RFID redemption and a remote ops dashboard for staff.
OUTDOOR AR TRAIL
Starlight Trail ✦
Seasonal AR scavenger trail across an 8-acre public park, built for a city-wide entertainment event.
INDOOR VR LOUNGE
Neon Bay VR ✦
12-pod free-roam VR attraction with shared multiplayer sessions for a mall-based entertainment venue.
The technology underneath.
Disciplines our in-house team works in daily — combined depending on what the experience calls for.
Notes from the floor.
"The Gravity Loop install was the smoothest ride integration we've done in fifteen years. Engineering and software, completely in sync."
"Forty custom cabinets, one redemption system, zero headaches. Our floor manager checks attendance from her phone now."
"Starlight Trail brought 40,000 people through a city park in one weekend. The AR held up on every device we threw at it."
Ready to build something imaginary?
Tell us what you're building — a game, an arcade floor, or a full outdoor attraction. A project engineer will reply within one business day.
We work with theme parks, FECs, brands, and independent studios of all sizes.